Beauty begins the moment you decide to be yourself.Coco Chanel
There are hundreds upon hundreds of natural beauty brands…and thousands of products. But little did I know that I had been green-washed for years by some of my favorite brands. I am forever grateful to have read a 2015 article by Kristen Arnett, a pioneer in green beauty make up artistry, where she outed popular cosmetic brands as green-washers. Read it here: “Greenwashing in Cosmetics and the Brands that Might Surprise You.”
I immediately tossed out all of those brand products and started my quest to find affordable, accessible, effective, and reputable natural beauty products. However, living in Louisiana it was not easy. I had no clue where to start.
Much my to benefit, a Whole Foods had recently opened in my city. I heard the hype but thought Whole Foods was just a place for people who liked overpriced designer groceries and hippie products. But, I knew if any place in town would have something better, Whole Foods would likely have the basic options to get started.
I went there 2-3 days a week. I did not recognize one single beauty brand in the store except for Burts Bees because it was sold at drug stores and Target.
I dove in deep; exploring the brands and products I found there. One by one…I familiarize myself with ingredients, products, and brand ethos.
Within a few months, I started noticing some of these same brands and products at mainstream stores: Target, Walgreens, and Bed, Bath & Beyond. Then I found online natural lifestyle stores like Vitacost and Pharmaca.
Today, it’s super easy for me to find exactly what my family needs, and I no longer consider natural and organic beauty out of reach.
Below you’ll find a list of brands that I use and recommend when asked by friends. You will also find a list of stores and websites that carry them. For the best deals, subscribe to their newsletters and social media channels.