Beauty

Beauty begins the moment you decide to be yourself.

Coco Chanel

There are hundreds upon hundreds of natural beauty brands…and thousands of products. But little did I know that I had been green-washed for years by some of my favorite brands. I am forever grateful to have read a 2015 article by Kristen Arnett, a pioneer in green beauty make up artistry, where she outed popular cosmetic brands as green-washers. Read it here: “Greenwashing in Cosmetics and the Brands that Might Surprise You.”

I immediately tossed out all of those brand products and started my quest to find affordable, accessible, effective, and reputable natural beauty products. However, living in Louisiana it was not easy. I had no clue where to start.

Much my to benefit, a Whole Foods had recently opened in my city. I heard the hype but thought Whole Foods was just a place for people who liked overpriced designer groceries and hippie products. But, I knew if any place in town would have something better, Whole Foods would likely have the basic options to get started.

I went there 2-3 days a week. I did not recognize one single beauty brand in the store except for Burts Bees because it was sold at drug stores and Target.

I dove in deep; exploring the brands and products I found there. One by one…I familiarize myself with ingredients, products, and brand ethos.

Within a few months, I started noticing some of these same brands and products at mainstream stores: Target, Walgreens, and Bed, Bath & Beyond. Then I found online natural lifestyle stores like Vitacost and Pharmaca.

Today, it’s super easy for me to find exactly what my family needs, and I no longer consider natural and organic beauty out of reach.

Below you’ll find a list of brands that I use and recommend when asked by friends. You will also find a list of stores and websites that carry them. For the best deals, subscribe to their newsletters and social media channels.

Skin Care and Cosmetics

100% Pure

Acure

Alba Botanica

Alaffia

Badger Balm

Dr. Bronner

Dr. Hauschka

Elate Beauty

Evan Healy

Gabriel Cosmetics

Juice Beauty

Mindful Minerals

Neal’s Yard Remedies

Pacifica

Tata Harper

Trilogy

Weleda

Well People

ZuZu Luxe

Retailers

Amazon

Bed, Bath & Beyond

Citrine Natural Beauty Bar

Credo Beauty

Fleauxt

Pharmaca

Sprouts Farmers Market

Target

Ulta Beauty

Vitacost

Whole Foods

Subscription Boxes

Vegan Cuts Beauty Box

Vegan Cuts Makeup Box